Top 10 SEO Interview Questions and Answers

Any strategy for digital marketing must include SEO. These days, every firm needs to grow its brand awareness, web traffic, return on investment, and in-depth knowledge of client behavior.

You must get ready for an SEO interview if you want to pursue a new career or grow in your current one. This article provides a list of frequently asked SEO interview questions and responses that may be used by both new hires and seasoned professionals to thoroughly comprehend SEO ideas.

Q1. What is a keyword? What is the role of a keyword in SEO?

Ans. Words and phrases that define the content on your page are referred to as keywords, SEO keywords, or focus keywords. The search term that you want your page to rank for is known as a keyword. They enable users to find a website using search engines.

Because they provide a realistic picture of who people are and what they want, keywords are crucial for Google and SEO professionals to help businesses cater to their demands. Additionally, keywords provide a target towards which firms can direct their content.

Also Read:

• Search Engine Optimization Certification Courses

• Career as a SEO Analyst

• Career as a SEO Manager

Q2. Name the many categories of keywords.

Ans. There are two basic sorts of keywords that are used to optimize a web page:

Primary Keywords: A website should contain at least one of these. This keyword should appear in the first paragraph, headings, and subheadings for proper content optimization. It shouldn't be packed too full.

Related Keywords - Latent Semantic Keyword is another name for it. It is a synonym for the main keyword and ought to surface naturally in the on-page text.

It is ideal to specify the additional categories of keywords included in the SEO lexicon. They include, among others, geo-targeting keywords, long-tail keywords, and short-tail keywords.

Please provide examples to back up this SEO interview response.

Q3. What different types of SEO methods are there?

Answer: There are three sorts of SEO:

On-page SEO, also known as on-site SEO, is the process of optimizing a single web page to raise its search engine rankings and attract organic visitors.

Off-page SEO is a term used to describe strategies for enhancing a website's ranking on search engine results pages (SERPs).

Technical SEO - Technical SEO involves optimizing a website for crawling and indexing to make it easier for search engines to access, crawl, understand, and index the page.

Student Also Liked:

• Online Degree and Diploma Courses

• Online Free Courses and Certifications

• Online Short Term Courses and Certifications

• Online Certification Courses

• View all Online Courses and Certification

Q4. How do backlinks work?

The term "backlink" refers to any incoming links to a website or web page. Links between websites indicate that the information is noteworthy. As a result, backlinks are used as a ranking indication by search engines like Google. The websites benefit from higher rankings and greater search engine visibility thanks to high-quality backlinks.

Q5. Be able to tell a do-follow link from a no-follow link.

Do-follow links, response

Do-follow links enable a website to be found by search engines since they can follow them. They serve as backlinks that search engines count and aid in raising a site's rating. All of the links are dofollow by default.

Links with no follow:

Search engines are instructed to ignore a link using a no-follow tag. It doesn't transfer any value between websites. It typically has an impact on the positioning or visibility in the search engine index. A rel="nofollow" tag is present in the HTML code of a no-follow link.

Q6. What is an outbound link?

Ans. An outbound link is any link on a website that directs users to another online page or website. If outbound links are from authoritative websites, they aid to increase the website's relevancy signal and improve SEO ranks. Another name for it is an external connection.

Q7. Definition of keyword density

The frequency with which a particular keyword appears on a webpage is known as keyword density. It measures how many times a specific phrase or keyword appears on a website about all the other words on that page.

Q8. How do Meta Tags work?

Answer: HTML Concise summaries of a page's content are found in meta tags. The website does not contain any meta tags. They are page data tags that appear in between an HTML document's opening and closing head tags. They communicate to search engines the purpose of a web page. The term "metadata" refers to this data. Although the information is not visible on the webpage, search engines and web crawlers can still read it.

Q9. Describe the Image Alt Text.

Ans. An image on a web page is described using an image alt tag, often known as an alt attribute or an alt description. It is an HTML attribute used with image elements that are also shown on the page. Although search engines cannot understand images, an image's alt text offers a text substitute that they can understand. Images with alt text that is appropriately optimized can improve page ranking.

Q10. Which is preferable, robots.txt or Meta Robot tags?

Ans. Single files and pages are forbidden from using a meta tag. Robots.txt is used to block access to an entire website section, such as a category. Because neither has control over the other, you can utilize both a meta robots tag and a robots.txt file. Meta Robot tags, however, are preferable because they aid in preventing search engine crawlers from indexing and displaying hidden pages. Using the 'follow' command also assures that the link equity is not being lost.

Also Read: Popular providers offering Search Engine Optimization courses